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Jergens Partners with Arnold Worldwide for Its New Campaign

The brand's new campaign is "You're More Than Just a Pretty Face."

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By: Marie Redding

Senior Editor, Rodman Media

Kao USA Inc.’s Jergens Skincare is partnering with global creative agency Arnold Worldwide to launch the new campaign, “You’re More Than Just A Pretty Face.” As the first Jergens master brand campaign, its message is to remind women to care for the rest of their bodies – not only their face.

A series of television, print, digital and social elements are making their debut in the United States and Canada. The first campaign print ads will run in various North American trade and weekly consumer publications starting in late July 2015, followed by television broadcast spots that will hit airwaves on August 24, 2015.

Karen Frank, vice president of U.S. Mass and Global Skincare Marketing, Kao USA, commented, “We believe that your whole body is beautiful—and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just A Pretty Face’ campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism, while also reminding them to make the most of their biggest natural beauty asset, their skin—without taking ourselves too seriously.”

A New Product & Spokesperson

The new Jergens Wet Skin Moisturizer has launched, and will be promoted in the new campaign. Its breakthrough formula works on wet skin to absorb more moisture, faster, the brand says. It is packaged in a convenient tottle, with a flip top cap, and is available in the three formulations shown above – Calming Green Tea, Nourishing Monoi Oil, and REfreshing Coconut Oil. 

The brand’s ambassador is actress and comedian Leslie Mann. Kate Murphy, EVP, Executive Creative Director at Arnold Worldwide, said, “We all have that honest friend who gives us the straight story about how we look. In this campaign, Leslie Mann is that wake-up call. She pops up in awkward, unpredictable places to say, ‘Hey, what about the other 90% of your body?'”




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